Trust is one of mans key decision making criteria when meeting new people for the first time. I mean think about it. If you want to buy a house, select a new computer or even decide where to take your partner for dinner for that special occasion, what do you do? You ask someone for their advice. In the case of house you’ll ask lots of people from a range or agents or realtors to friends and family. And of course you are right to. It’s a big outlay. It also affects your life experience. If you select the wrong house you’ll be reminded every time you walk up to the front door.What about those more personal experiences like dinner with your partner? Get the wrong advice and consequently pick the wrong type of restaurant for a birthday or anniversary and you’ll have just wasted your money. No romantic end to the evening for you.Casino Genie, independent online casino aggregator, recently published a survey which had some quite surprising results. The bottom line is that online casinos are losing thousands of customers every day.Jon Hingston, Customer Satisfaction Manager at Casino Genie, says, “Our survey of 2,500 online gamblers from over 100 online casinos shows that players want a more personal service. And one the key criteria of that personalized service is trust. Players want honesty and integrity. Sure this will cost the casinos more to manage but the upside will out weigh those costs. The survey figures show that players stay with a casino 5 times longer when customer service meets their expectation. So given this information what we now need to understand is how we can help casinos deliver this and fun experience too.”.So why does trust matter so much. We talking about hardened gamblers who just want to win money right? No. Hingston tell us, “The bulk of players are new to gambling. And there is huge community of people who are put off by the complexity of the games, the language that we use is confusing and they feel out of their depth. If online casinos want to win advocates for life they need to be ‘your friend’. Behave like the friend at school who taught you the rules of baseball or English cricket without laughing at you. Then you can both enjoy the game more.”Of the 2,500 online casino players that Casino Genie surveyed just over 1,400 had been playing less than 12 months. Only 24% were loyal to one casino. Over 62% played at four or more casinos.Interestingly of those players who had been gambling for more than 12 months, there was still a huge amount of players playing at four casinos or more, 48%. Alarmingly for online casinos 78% of these cited poor customer service as a reason for their fickleness. Only 4% of players had found site which they were entirely loyal too. But here is the killer fact. Every one of those 100 people said that the reason they stuck with their casino was because of ‘superb customer service’. Makes you think doesn’t it. Why isn’t my casino like that?Not one of those 100 gamblers played at a ‘Top 20’ casino. The small casinos are acting smarter, reacting quicker and playing the boutique game to try and compete in this sector. And its starting to have an effect.So let’s get back to the trust issue. Another figure that came out of the survey. 82% of people asked said they would try a new online casino if recommended by a friend. 68% of people said that they would try a new online casino if it was ‘highly recommended’ by other players.So in summary, customer service and trust is what players want. The question is will the big casinos listen?
One of the best benefits that come from using online casinos is the casino bonuses. These are the incentives that online casinos give in order to attract new customers and pull customers from other casinos. These bonuses range from cash to game plays and a variety of other upgrades and features.The purpose of them of course is to get individuals to play the games and join the casinos. Some casino bonuses are given right away others after certain criteria are met. These can either be taken out directly as a withdrawal or some are casino based online.The most often sought after is going to be the cash bonuses. This is because they are usually the ones that can actually be withdrawn from the casino. They are not “pretend” or virtual credits that can be used for game play only. While these casino bonuses are designed to be used to play the games at the casino they can be withdrawn depending on the bonuses there could be all or a portion that is available for instant transfer while the rest becomes available after you complete certain tasks.For example, some casinos will leave you with a cash bonus of a certain amount. The initial deposit however is less than the bonus offered. Once you make a deposit or play a certain number of games, wager so much then the rest of the bonus becomes available to you. This is one of the other methods that casinos use to fight against scalpers.Technically anyone who joins a casino just for the bonus money is a scalper but there are legitimate ways to go about doing it that will not get you into trouble financially in order to accomplish your goal and can make you several thousand a month with little trouble.The key is to know how to work the system and to do that you will need a good guide to casino bonuses that can provide you with the information that you need to successful work the system that is behind casino bonuses.Also you should not ignore casino bonuses that are not cash often times if played right with the right games you can easily turn these bonuses into cash. This is why it is important to have a good guide to the online casino bonuses it will show you how to spot a good casino, how to avoid scams and how to make the most out of the bonuses that you receive.